Ediz Dereli’s journey from windsurfing to jewelry design began in 1989, when he worked as a surf instructor along Turkey’s southern coast. His interest in the jewelry sector developed through guiding local jewelers toward exports. Positive feedback from foreign tourists and his successful exports allowed him to establish a network and gain valuable experience. In 1998, Ediz Dereli took his first step toward corporate growth by opening an office in Şerefhan, Istanbul, one of the jewelry industry’s most prominent centers. Through business trips abroad, he met reputable jewelry designers in the U.S. and Europe and began producing their designs in Turkey. These products quickly became favorites among politicians, artists, and celebrities.

In 2000, wanting to enhance his expertise in precious colored stones, Ediz Dereli formed a partnership with an emerald mine in Brazil and began offering emeralds. Soon after, he opened offices in Thailand and India, supplying sapphires, rubies, and tanzanite to his clients.

By 2015, Ediz Dereli Jewelry had built a strong brand reputation with reliable products and services, leading to its expansion into diamond procurement. The company’s collection now includes a wide variety of colored stones and diamonds, offering a diverse product range to its customers.

Ediz Dereli Jewelry has been a pioneer in promoting international quality certification for precious colored stones by HRD in Turkey. For his efforts, Ediz Dereli was awarded by HRD Headquarters. With a keen awareness of the importance of exports in the economy, Ediz Dereli Jewelry continues to contribute to the Turkish economy through exports to countries like the U.S., U.K., Germany, Austria, Netherlands, Hong Kong, Russia, and Kazakhstan.

Since 2020, Ediz Dereli Jewelry has expanded its offerings, providing a broad range of stylish and trendy jewelry for end consumers, in addition to sourcing diamonds and colored stones. The company is known for its expertise in design, planning, production, and marketing within the diamond and jewelry sectors. Through manufacturing, exporting, wholesale, and retail, Ediz Dereli Jewelry has contributed significantly to the industry’s development.

With a focus on customer satisfaction, Ediz Dereli Jewelry proudly supports many sector-specific stores in Turkey with its production. The company continues to represent Turkey successfully at national and international fairs. By sharing its experience and expertise with business partners, Ediz Dereli Jewelry brings its high-quality products to consumers across Turkey and abroad.

The brand remains committed to its founding mission, believing that success is always collective. By considering partnership requests professionally and reflecting its core values in collaborations, Ediz Dereli Jewelry continues to expand its sales network. Known for quality, trust, and originality, Ediz Dereli Jewelry thrives as an international brand with an expert team and a wide product range.