Bulgari chose the energetic city of Seoul to unveil its latest visionary initiative, Bulgari Studio. The famous actress Serenay Sarıkaya, who attended the event in Seoul as Bulgari Turkey Brand Ambassador, managed to attract all the attention with her style as always.
Bulgari Studio is a creative platform where Bulgari's innovative spirit meets the ingenious talents of contemporary creatives, inspired by the Maison's icon B.zero1.
The event took place at the magnificent Théâtre des Lumières. Laura Burdese, Bulgari's Vice President of Marketing and Communications, hosted an exclusive audience of international guests including journalists, editors, influencers and global icons such as Bulgari Brand Ambassadors Serenay Sarıkaya, LISA, model Hikari Mori and singer and actor Tomohisa Yamashita. K-pop star Min Gyu, actor Alejandro Speitzer, influencer Pia Wurtzbach and singer Pierre De Maere were also among the highlights. These dynamic personalities attended the event with their legendary B.zero1 jewelry in designs ranging from classic to rock.
