Pandora has announced its new campaign, BE LOVE, featuring a roster of global talent, artists and rising stars. BE LOVE introduces singer-songwriter sisters Chloe and Halle Bailey and actress Selma Blair as Pandora's new global brand ambassadors. Many talents accompany these names; In Turkey, Pandora is also collaborating with Sıla Türkoğlu, one of the most successful actors of the last period. In her post on her Instagram account, Sıla Türkoğlu appears to be in front of the camera for Pandora. The brand's website also opens with a selection of jewelery preferred by Sıla Türkoğlu.
The campaign presents love as more than just an emotion, but also a way of being, something one does, experiences, embodies and embraces. Famous names of the campaign share posts on social media with the belove hashtag, describing the meaning of love for them.
Famous actress Sıla Türkoğlu also wrote on her Instagram account, "For me, love is an inner journey that grows, develops and adds value to my life. A special bond that makes my job, which I do with passion, unique. A source of strength that shows us how to overcome difficulties together. He commented on the BE LOVE campaign with the words: 'Pandora is a reflection of my most precious memories that I embrace.'
BE LOVE was designed as part of Pandora's growth strategy, which aims to increase its brand appeal and ensure that Pandora is perceived as a complete jewelry brand. The campaign features a range of collections crafted with high-quality materials such as silver, 14-karat gold (plated and sterling), Murano glass and lab-grown diamonds, highlighting that Pandora is a brand for anyone looking to add sparkle to their lives, whatever the occasion. Pandora announced in recent months that it aims to transform its brand perception from primarily offering charms and bracelets to a full jewelery brand. New campaigns will elevate the brand's desirability and increase relevance through stronger cultural activations and collaborations. Pandora started this journey by introducing its lab-grown diamonds and new brand ambassadors. Pandora's investments in global brand moments, fashion events and collaborations that share its values have driven greater consumer engagement and traffic.