Damiani announced that Jessica Chastain will be the new global brand ambassador and the face of the new global advertising campaign to be released in summer 2024. The brand, which is also celebrating its 100th anniversary, further strengthens its desire to emphasize its iconic uniqueness in the luxury segment with this choice.
Jessica Chastain and Silvia Damiani met when the actress visited Murano-based glass manufacturer Venini, a brand owned by Damiani Group. Since then, the relationship between the family running the luxury brand and the actress has naturally developed and deepened. Jessica Chastain served as the guest of honor at the gala night celebrating Damiani's 100th anniversary, held in Milan on March 14.
As a versatile artist and a sophisticated, elegant and confident woman who shares some of Damiani's core traits such as passion, creativity and family ties, Jessica Chastain is a perfect example of the brand's inherent values.
"I am delighted to be Damiani's Global Ambassador and to represent the values of this great company around the world. One hundred years of history, passion, craftsmanship and creativity are an important legacy worth preserving. It is my pleasure to be part of a family that preserves and transmits Italy's artisanal excellence around the world." It's an honor for you."
Jessica Chastain
Guido Damiani, President of the Damiani Group, said: "We are honored to welcome Jessica to our family. Her extraordinary qualities as an actress and as a person are known to all, but ours is also a choice of the heart. Jessica is a sophisticated, dedicated, admired woman But most of all, they are original and true to their values – just like us, I am confident that we will do great things together and achieve important new goals.”